The lockdown imposed by the Covid-19 emergency influenced the purchasing behavior of consumers in an important and lasting way. Changes that usually take years occurred in just a few weeks. People have shifted a significant portion of their offline shopping budget to online shopping and have begun to rely on the internet even for products they would previously have purchased in brick-and-mortar stores. It is not, however, merely an increase in numbers, because the shopping process itself has changed. An endless variety of choices, the speed of delivery, and the immediate availability of products guaranteed by e-commerce have translated into an exponential increase in consumer expectations.
Warehouse automation meets the needs of the e-commerce sector. The Ferretto Spa supported Deima in a project that involved the installation of four Vertimag anti-seismic vertical storage systems.
Today, 7 out of 10 consumers say they are more likely to shop elsewhere if they cannot quickly find the products they are looking for on a retailer’s website or if free shipping and returns are not provided. These conditions consequently affect the organizational aspects of companies which in the next 24 months must focus on specific warehouse management improvement objectives.
In particular, companies need to improve:
Immediate availability, reasonable prices, and quick deliveries have become some of the main demands of consumers in this new normal in purchasing. For companies, this translates, among other things, into increased variability in the type of goods in stock as well as in their quantity, size and format. How to respond to the demand for increasingly just-in-time logistics? A solution is offered by automatic storage and handling systems, capable of guaranteeing flexibility, accuracy, and efficiency in the management of stock and product flows.
Vertimag, automation at the service of e-commerce
An automated solution that meets the needs of companies in the e-commerce sector is the new Vertimag automatic vertical storage system. Thanks to its characteristics and flexibility, the system ensures concrete advantages, precisely in view of the new market demands:
Vertimag was at the center of the case history with which the Ferretto Spa illustrated how an automatic solution can help an e-commerce company. Deima is a company specialized in logistics management, order preparation, and distribution in Italy and abroad of many product categories: from cosmetics to clothing to household appliances. The company manages the supply chain of top brands: it organizes orders of products up through shipment to the points of sale and manages the online shop, sending the goods purchased directly to the end customer.
A change of course: the transition to automation
The growth of e-commerce and new consumer purchasing behaviors have led more and more brands from various sectors to turn to Deima with the aim of achieving high quality standards in logistics services: fast and accurate shipments, minimization of errors, as well as proper storage of products. In order to support growth prospects and offer more efficient and complete services, Deima decided to upgrade its logistics structure, shifting from the manual order preparation paradigm based on traditional shelving to one based on the automated management of products.
These were Deima’s objectives:
The Ferretto Spa supported Deima in this critical change of direction with a project that led to the reorganization of space and the installation of four Vertimag anti-seismic vertical storage systems. Overall, the system has a footprint of just 69 square meters but a storage capacity of 867 square meters. The systems are equipped with a total of 204 trays and an Ergotech bay each which guarantees perfect ergonomics for the operator during picking and placing activities. Through the management software developed entirely in-house by the Ferretto Spa, the storage systems communicate with the company’s ERP, ensuring accurate inventory control in real time.
To facilitate picking operations, Deima also chose to integrate the storage systems with:
The concrete advantages of automation
Thanks to the Vertimag automatic vertical storage systems, Deima has reorganized the storage of goods in an orderly and traceable manner, making handling activities faster and safer. The transition to automation has enabled the company to achieve the desired results and, in particular, to:
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Strada Padana Verso Verona, 101
36100 Vicenza, Italy
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Ferretto spa
Strada Padana verso Verona, 101
36100 Vicenza, Italia
C.F./P.IVA IT00149440240
C.S. EURO 5.000.000 i.v.
Ferretto Group S.p.a.
Strada Padana verso Verona, 101
36100 Vicenza, Italy
DIN./VAT.N IT00149440240
C.S. EURO 5.000.000 i.v.